Thursday, February 25, 2010

Advertisements

The slim fast ad appears to me to be targeting women who are about to be married. Most women have already started planning their weddings by the time they are 10 years old, and have specific ideas of how everything should look. One of the most important things is the wedding dress and how they will look in that dress. Many brides will go on diets, tan and try different hair styles prior to their wedding day so they can achieve that look they have always dreamed about. This ad seems to be emphasizing that a bride can achieve that look by using their product. Also, it shows the bride falling into the cake which could also mean if your stressing out about your up coming wedding, don't "fall into" eating something that could have a negative effect on your plans for that day.

The Tommy Hilfiger ad is targeting young beautiful women, or young women in general. It shows a beautiful woman with the name of the perfume across the ad, which to a young person would mean they could be beautiful and look like the model in the ad if they use this perfume. Most young people see an ad in a magazine and think they can achieve that look or be like that person if they use that particular product.

The M&M's ad is using the painting to show that even something dark can be fun. The painting shows someone screaming or who is in agony while the m&m appears to be having fun in the background. They want you to think that eating dark m&m's could turn a dark situation into something more fun just by eating the m&m's

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